Housefull is a home decor exhibition that features the latest trends in furniture, home accessories, rugs, soft furnishing, lighting, outdoor furniture, artwork, artefacts, gifts and much more. Previous participants include K2 India by Sunita Kohli, Casa Pop by Raseel Gujral Ansal, Dyson, Satya Paul Homes, Villeroy & Boch, Aadyam an Aditya Birla Group Initiative, Hunter Douglas Window Blinds, Mac Bruzae, Ansa Interior Designers, AIS Glasxperts, Dueloy Leather India, Hastens, Bird Fireplaces, Ravish Vohra Homes, Three Sixty, Maharaja Arts, ArttD'inox, Address Home, Momentz Silverware and many other leading names. The show is organized & conceptualized by Ramola Bachchan. This is the 6th edition of the show and we expect 3,500+ visitors. Marketing Plan We will be actively marketing the show to maximize footfall: Print ads in Delhi Times and HT City Outdoor ads throughout South Delhi Media partnerships - print, magazine, radio, outdoor, online and newswire Email newsletter to our 30,000+ email database Personal phone call invitation to our 20,000+ elite A-list database SMS reminder to our 20,000+ mobiles database Invites via courier to our 12,000+ address database Repeat visitors from our 25+ exhibitions during the past 5 years Google AdWords ad campaign Facebook & Instagram ad campaign Social media marketing to 250,000+ followers across Facebook, Instagram, Pinterest, Twitter, and YouTube PR Agency - pre-event listing, blogger engagement, media attendees, post-event coverage About Us Founded in 2014, Housefull is the leading home decor exhibition in New Delhi. The show features the latest trends in furniture, home accessories, rugs, soft furnishing, lighting, outdoor furniture, artwork, artefacts, gifts and much more. We provide a strong platform for designers and brands to sell their latest collections and generate inquiries. The central location of the event combined with our marketing expertise will provide unparalleled access to Delhi NCRs elite shoppers. The show is organized and conceptualized by Ramola Bachchan, a recognized name in the exhibition world. Based in London for twenty years before settling down in India a few years ago, Ramola is of the view that India is an amazing place for young people to nurture their talent and learn to do business the global way. Hailing from the renowned Bachchan family, Ramola is a multi-faceted entrepreneur who defies age in all aspects and today is a well-established brand in Delhi and around the country. Says Ramola, "It is exciting to see the quantum of talent and entrepreneurial spirit that proliferates in our country and gratifying to have an opportunity to be part of a process that will shape the home fashionscape of the future. We have young designers making everything from furniture to home accessories to artifacts to lightings and beyond - on par with products from around the world. It is truly inspiring to come in contact with these young entrepreneurs knowing that amongst them will be some of tomorrow's leaders."
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